Free your dog and yourself
Free Your Mutt is a small dog training business that focuses on relationship based training to create more freedom for you and your pup.
I helped them with their
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branding
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competitive analysis
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website
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They wanted a fun, retro, and kind feeling with their branding, and this is how their brand guide turned out.
So in order to achieve that I opted for some warm toned, bright but muted colors - that you could find back in the 70's.
To make it more playful, I added some animations to their site to bring attention to essential elements, such as the "services"-button.
Problem
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Hard to communicate and get sufficient information via contact form
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People getting confused finding services and packages offered
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Very wordy home page
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Feeling outdated
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Not very personable
challenge
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Simplify communication with potential clients
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Make services easier to locate
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Creating an easily digestible website
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Make the website more modern
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Adding testimonials to make website more personable
solution
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Create questionnaire for clients
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Make a services page, with info about packages.
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Add most popular services to the home page, to make it easy to find
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Blog instead of articles
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Create a brand guide to give them a fresh look
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Add new photos
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Add reviews from former clients
Website
Before Redesign
Typography
Keep on Truckin 62 px
Bodoni Poster 50 px
Bree Serif 20 px
Avenir Light 16 px
brand colors
Website
After Redesign
